Case Study: PARRS improves customer service and process efficiency with To-Increase Multi-Channel Retail

Equipment Retailer Improves Customer Service and Process Efficiencies Following ERP and Multi-Channel Sales Software Deploymentes

Parrs, one of the largest equipment suppliers in the U.K., needed to replace an inefficient and costly legacy order management system that was struggling to support its growing multi-channel business. The company, working with To-Increase and implementation partner Columbus, chose To-Increase Multi-Channel Retail integrated with Microsoft Dynamics AX to modernize sales, service, and back-office operations.

To-Increase helped Parrs deploy the new solution on time and within budget, replacing manual work with automated credit card processing, one-step returns handling, customer-specific pricing, and streamlined communications with customers and suppliers. The result was simpler processes, better customer service, consolidated customer information, and more insightful reporting to support targeted promotions and key-account management.

Parrs

Samantha Donlon

Product Manager