Case Study: Capita drives digital skills bootcamp sign-ups with TMW Unlimited

Capita signs up 1,100 learners in 3 months with TMW Unlimited

Capita approached TMW Unlimited with the challenge of promoting their government-funded Digital Skills Bootcamps. The goal was twofold: to reach UK citizens seeking to upskill and enhance their employability, and to help businesses close the digital skills gap by upskilling their workforce. They required a rapid-response marketing strategy to capture demand as new regional contracts went live.

TMW Unlimited developed a multi-channel campaign strategy that focused on overcoming the internal doubts of potential learners, turning a message of "I can't" into one of confidence. The solution included social media, display ads, print, door drops, and OOH advertising. The results were significant, with the campaign driving 1,100 learner sign-ups, 33,044 landing page visits, and 527 registrations from digital activity alone in just three months.

Capita