Case Study: Bizagi boosts intent-driven lead generation with TMW Business

Bizagi - Customer Case Study

Bizagi, a leader in business process automation, sought to grow awareness with a specific list of global accounts without wasting time. Their challenge was to identify which prospects were actively showing interest in their products and find consensus within those organizations to connect with the most active leads and convert them quickly.

TMW Business implemented a data-led solution using intent data from sources like Cyance and TechTarget. They built targeted audiences for Google and LinkedIn ads, ran programmatic advertising, and conducted content syndication with IDG. This approach, paired with a refined nurturing process, generated 811 new leads at a low cost and significantly increased key email engagement and conversion rates for Bizagi.

Bizagi

Holly Harding

Global Marketing Programs Manager