Case Study: X-Press Legal Services builds an engaged franchise marketing network with TMC Strategic Communications

X-Press Legal Services drives 100% franchisee engagement with TMC Strategic Communications

The customer, X-Press Legal Services (XLS), a legal franchise network, faced a changing market with increasing competition and cautious clients. They needed to move beyond business as usual to drive growth by ensuring all franchisees were fully invested and confident in their local marketing. They partnered with vendor TMC Strategic Communications for a new PR and marketing strategy.

TMC Strategic Communications implemented a structured quarterly campaign model, launching with the Q1 "Actual Intelligence" theme. The solution included centrally managed paid marketing, a comprehensive toolkit for franchisees, and PR support to ensure a unified voice. The results demonstrated 100% franchisee engagement across all 27 territories and generated 121,000 highly-targeted impressions.

X-Press Legal Services (xls)