Case Study: Siemens strengthens employee culture and customer-centricity with TMC Strategic Communications

Siemens engages 140 leaders in culture campaign with TMC Strategic Communications

Siemens UK, a technology powerhouse, faced the challenge of strengthening its internal culture to become more customer-centric and improve teamwork and efficiency across its diverse departments. To encourage this organizational change from within, they partnered with TMC Strategic Communications to devise and realize a new internal employee campaign.

TMC Strategic Communications developed an employee-centric campaign focused on the idea that small changes create a big impact. Their solution involved running pre-launch workshops to gather employee feedback and create project champions, developing campaign taglines and collateral, and supporting a major Leadership Summit event. The campaign was successfully rolled out company-wide with the goal of positively influencing Siemens UK's Net Promoter Score.

Siemens