Case Study: European Society of Cardiology boosts congress engagement and registrations with TMC Strategic Communications

European Society of Cardiology reaches 31.8k participants with TMC Strategic Communications

The European Society of Cardiology (ESC) partnered with TMC Strategic Communications to drive delegate registrations for its 2024 annual congress. The challenge was to reach new and returning delegates across multiple demographics with a fully integrated, multi-channel communications strategy, providing globally relevant yet locally adaptable messaging.

TMC Strategic Communications developed a three-phase strategy combining digital, social, and traditional media. This included extensive audience segmentation, tailored messaging centered on the theme “Your journey to the heart of cardiology,” and a paid media strategy. The campaign achieved over 13 million impressions, 550,000 content engagements, and attracted 31,800 participants to the event, successfully uniting the global cardiology community.

European Society of Cardiology (esc)