Case Study: European Society of Cardiology drives higher registrations and submissions with TMC Strategic Communications

European Society of Cardiology boosts registrations 24% with TMC Strategic Communications

The European Society of Cardiology partnered with TMC Strategic Communications to develop an integrated, multi-channel communications campaign for its 2025 annual congress. The challenge was to drive delegate registrations, broaden the event's geographical reach, and tailor messaging to diverse global audiences of cardiologists.

TMC implemented a data-driven, omni-channel strategy divided into four phases aligned with key congress milestones. The solution included developing a strategic narrative, personalized messaging for different audience segments, and a mix of content creation and channel management. The campaign delivered by TMC Strategic Communications resulted in a 24% increase in total registrations compared to the previous year, with significant growth in website traffic, abstract submissions, and clinical case submissions.

European Society of Cardiology