Case Study: Digital Cheshire boosts SME digital inclusion with TMC Strategic Communications

Digital Cheshire engages 500+ businesses with TMC Strategic Communications

Digital Cheshire, a public sector digital inclusion partnership, needed to engage a broad range of SMEs across its region to improve their digital capabilities and support economic growth. The challenge was to translate the aims of a public sector programme into a compelling and measurable engagement campaign for a complex audience. TMC Strategic Communications was partnered to develop and deliver an integrated communications, engagement, and training programme.

TMC implemented a fully integrated programme that included strategic communications, lead generation, and the delivery of 48 masterclasses and 8 networking events. The campaign exceeded its unique business engagement KPI by 133%, supporting over 500 businesses. The results included over 800 attendees and 558,000 instances of campaign visibility, with 97% of delegates rating the presenter quality as 'Very Good' or 'Excellent'. TMC Strategic Communications helped hundreds of businesses build digital capability while supporting the wider economic objectives of the partnership.

Digital Cheshire