Case Study: Marylia Scott Cosmetics launches nationwide in CVS with TLK Fusion

Marylia Scott Cosmetics launches in CVS stores nationwide with TLK Fusion

Marylia Scott Cosmetics, a digitally-native beauty brand with a strong online community, needed to translate its social media success into a national retail strategy. They engaged TLK Fusion to help them navigate the complex buyer requirements and operational realities of securing placement in a major retailer like CVS.

TLK Fusion built a targeted retail strategy for CVS, creating a data-driven pitch that aligned with the retailer's category priorities. They facilitated buyer introductions, managed the entire line review process, and prepared the brand for execution. As a result, Marylia Scott Cosmetics successfully launched in CVS stores nationwide, gaining a physical footprint and access to a new consumer segment.

Marylia Scott Cosmetics