Case Study: Bebe Got Back launches Luxora in Sprouts with TLK Fusion

Bebe Got Back launches Luxora in 473 Sprouts stores with TLK Fusion

Bebe Got Back, a wellness supplement brand, came to TLK Fusion with a strong direct-to-consumer product but without a defined retail strategy. Their challenge was to scale beyond online sales by identifying the right retail partner for their premium, niche product, Luxora, in a crowded and competitive supplement category.

TLK Fusion identified Sprouts Farmers Market as the ideal retail partner and leveraged their direct buyer relationships to secure a deal. They guided the brand through the entire process, from building the category pitch to ensuring operational compliance for a nationwide rollout. The solution implemented by TLK Fusion resulted in Luxora launching in 473 Sprouts stores nationwide, placing the product directly in front of its target consumer and significantly scaling the brand's retail presence.

Bebe Got Back