Case Study: University Federal Credit Union boosts loan growth with TKO Advertising

University Federal Credit Union boosts loan disbursements 10% with TKO Advertising

The University Federal Credit Union (UFCU) faced the challenge of expanding its market share for mortgage and auto loans amidst growing competition from global banks in the Austin area. TKO Advertising was engaged to create a multimedia advertising campaign to address this need.

TKO Advertising developed a campaign themed "Life Meets Austin" to highlight UFCU's local roots and provide a unique customer experience. This solution successfully increased annual loan disbursements by 10%, mortgage closings by 26%, and loans to members by 7%. The campaign also achieved a 43% increase in advertising response rate and a video completion rate 22% above the industry average, solidifying UFCU's position as the top mortgage producer in Austin.

University Federal Credit Union (ufcu)