Case Study: Nutrimatters achieves sustained Google Ad Grant compliance and higher engagement with Tizbi

Nutrimatters maintains 7.53% CTR with Tizbi’s Google Ad Grant management

Nutrimatters, a nonprofit focused on nutrition education, faced the challenge of maintaining strict compliance with the Google Ad Grant program's performance standards to avoid suspension and maximize their $10,000 monthly advertising budget. They partnered with Tizbi for AI-driven digital marketing services to manage this specialized form of advertising.

Tizbi implemented an intent-based campaign architecture and a custom keyword strategy tailored for nonprofit searchers, ensuring high relevance and user engagement. The solution included real-time performance monitoring to maintain compliance. As a result, Tizbi helped Nutrimatters exceed Google's requirements, achieving a 7.53% CTR and generating over 3,700 monthly clicks and 63,600 campaign views within six months, establishing a sustainable digital marketing foundation.

Nutrimatters