Case Study: FlameOFF Coatings improves marketing ROI with Tizbi’s FlameNavigator platform

FlameOFF improves marketing ROI with Tizbi’s end-to-end analytics platform

FlameOFF, a company specializing in fireproof coatings, faced a significant challenge in measuring the effectiveness of its disparate digital marketing channels. Their data from sources like Google Ads, CRMs, and call tracking was siloed, making it impossible to track the customer journey, identify successful campaigns, or measure ROI. This lack of visibility led to data double-entry and unpredictable advertising results. They engaged the vendor Tizbi to address this issue.

Tizbi implemented an end-to-end analytics and automated bidding platform called FlameNavigator. This solution integrated all of FlameOFF's marketing tools into a single system, tracking the customer path from initial contact to final purchase. The platform provided customized dashboards, marketing audits, and budget control, which eliminated double-entry issues and improved organization. While specific metrics are not provided in the text, the result was a clear analysis of marketing effectiveness and a measurable increase in ROI for the customer.

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