Case Study: Sonic Concerts grows Halifax Music Fest with Tixr ticketing and strategic support

Tixr & Sonic Concerts Craft Atlantic Canada’s Next Great Music Experience

The customer, Sonic Concerts, an event promoter in Atlantic Canada, faced the challenge of moving beyond a standard ticketing approach to create and manage a new multi-day music festival, Halifax Music Fest. They sought a technology partner that could provide flexible solutions and strategic support to navigate high-demand ticket sales and build a seamless fan experience. They partnered with the vendor, Tixr, to implement its event management and ticketing platform.

Tixr's solution provided Sonic Concerts with an array of smart tools, including integrated payment plans, a dynamic event page, a waitlist feature, and fan transfer capabilities. This partnership delivered significant results, with 10,000 tickets selling smoothly and without technical issues. Tixr's platform also enabled tickets to be sold to fans in over 30 countries and provided valuable data through custom reporting to help Sonic Concerts understand its buyer demographics and maximize the event's potential.

Sonic Concerts

Erin McGuire

Vice President