Case Study: City Drive Studios delivers a global livestream concert experience with Tixr

The ILLENIUM Trilogy Experience with Tixr

The customer, City Drive Studios, partnered with the vendor Tixr to deliver the ILLENIUM Trilogy global livestream, a follow-up to a previous successful concert. Their shared challenge was to produce a groundbreaking, once-in-a-lifetime virtual event from Allegiant Stadium for a worldwide audience, requiring a robust technical platform and extensive global marketing support.

Tixr implemented its comprehensive platform for ticketing, streaming, and marketing. The vendor provided a 360-partner approach, utilizing its proprietary technology, data analytics, and affiliate network to coordinate global promotion and ensure a technically flawless broadcast for a large number of users. The solution significantly increased revenue, with merchandise sales tied to the event generating an additional 20-30% on top of ticket sales.

City Drive Studios

Mike Bedard

Team