Case Study: LIV Golf achieves nearly 8% of sales from referrals with Tixr Rewards

LIV Golf - Customer Case Study

LIV Golf, a new professional golf league with a modern format, sought to rejuvenate the sport and drive ticket sales for its inaugural 2023 event in Adelaide. They aimed to build demand and leverage their dedicated fan community to act as brand influencers. To tackle this, they partnered with the vendor Tixr and utilized its Tixr Rewards service.

The solution implemented by Tixr involved using Tixr Rewards to turn fans into micro-influencers by offering them cash back for referring friends and family. This gamified approach created a competitive leaderboard and incentivized the fan community. The results were significant, with Tixr Rewards driving nearly 8% of all sales for LIV Golf Adelaide within just 10 days, and the top influencers far exceeded the reward thresholds.

LIV Golf