Case Study: Military Bowl modernizes ticketing and boosts revenue with Tixr

How the Military Bowl Wrote a New Playbook with Tixr

The Military Bowl, an annual college football postseason event, was facing significant challenges with its legacy ticketing platform. These issues included problems with mobile ticketing, a high volume of chargebacks costing tens of thousands of dollars, and limited reporting capabilities that hindered marketing efforts. Seeking a modern solution, they turned to the vendor Tixr to overhaul their system.

Tixr implemented a complete digital and mobile ticketing revamp, providing a custom-branded event page, an intuitive seat map, and advanced tools like Tixr Waitlist and Tixr Rewards. This solution led to remarkable outcomes: a 360% increase in overall sales and a 377% jump in non-admission revenue. Furthermore, chargebacks were reduced from tens of thousands of dollars to just a single dispute. Tixr's platform also automated manual processes and delivered valuable analytics, dramatically improving operational efficiency and fan engagement.

Military Bowl

Lauren Schram

Vice President