Case Study: International Tennis Hall of Fame boosts event revenue and scales premium ticketing with Tixr

How the International Tennis Hall of Fame Evolves Tradition with Tixr

The International Tennis Hall of Fame needed to evolve its ticketing strategy to support a growing lineup of diverse events, from museum passes to high-profile tournaments. Their challenge was to manage complex offerings like reserved seating, premium hospitality packages, and add-ons with a flexible and modern platform provided by the vendor Tixr.

Tixr implemented its ticketing platform to provide tools for reserved seating, custom package creation, and boxholder renewals. This solution helped the ITHF craft all-inclusive hospitality packages, which became a major revenue driver with every premium package selling out. The results included surpassing revenue goals for two years running and achieving a 25% year-over-year increase in attendees aged 18-34 for the 2024 qualifying rounds. Tixr's support and integrated system were crucial to this success.

International Tennis Hall of Fame

Joey Deaton

Marketing