Case Study: Acura Grand Prix of Long Beach boosts ticket sales and conversions with Tixr

How the Acura Grand Prix of Long Beach Revved Up Race Weekend with Tixr

The Acura Grand Prix of Long Beach, a major IndyCar street race, sought to revitalize its offerings and strengthen its fanbase by modernizing its outdated ticketing process. The event partnered with the vendor Tixr to become its official ticketing partner and achieve a complete digital transformation.

Tixr implemented a comprehensive solution that included a redesigned website with direct Tixr integration, a custom-branded purchase experience, and automated seat renewal functionality for returning fans. This modernized approach yielded record-breaking results, including a 23% conversion rate at checkout and 95% of sales occurring before the event. The vendor Tixr also provided valuable data insights that revealed a broader global reach and a significantly younger audience, with 64% of attendees under the age of 45.

Acura Grand Prix of Long Beach

Jim Michaelian

President and CEO