Case Study: Lightning in a Bottle boosts ticket sales with Tixr Rewards from Tixr

How Lightning in a Bottle Lit Up Sales by Giving Back to Fans

Lightning in a Bottle, a major music and arts festival, faced the challenge of reinvigorating ticket sales after a two-year hiatus due to COVID-19 postponements. They partnered with the vendor Tixr and leveraged its Tixr Rewards service to help drive their comeback.

Tixr implemented a rewards program that incentivized fans to refer friends using personalized links, offering cash back and perks. This solution led to direct referrals accounting for 6% of all sales, with the top 20 influencers alone driving 2% of net sales revenue. For every dollar spent on rewards, the festival made nearly $40 back, demonstrating a highly successful peer-to-peer sales strategy powered by Tixr.

Lightning in A Bottle

Dede Flemming

President