Case Study: Dow Tennis Classic enhances the fan ticketing experience with Tixr

Dow Tennis Classic: Empowering the Next Generation of Women's Tennis with Tixr

The Dow Tennis Classic, a prestigious women's professional tennis tournament, sought to modernize its ticketing operations to appeal to a new generation of fans while continuing to serve its less tech-savvy, loyal audience. The challenge was to transition from a traditional system to a digital platform without alienating their existing customer base. They partnered with the vendor Tixr to implement its live event commerce platform to achieve this.

Tixr provided a seamless, custom-branded fan experience featuring an engaging online ticket purchasing journey, an interactive seat map, and practical tools like automated reservations and fan transfers. This solution minimized disruptions and ensured smooth event access. The results were highly positive, with 86% of customers purchasing tickets in advance, a significant portion via mobile devices. Tixr also provided comprehensive analytics, giving the tournament unprecedented insights into their audience to refine future marketing and offerings.

Dow Tennis Classic