Case Study: Kalmarsalen boosts revenue and takes control of ticketing with Tixly

Kalmarsalen Took Control of Their Event Ticketing with Tixly

Kalmarsalen, a historic venue and ticketing operator in Sweden, faced limitations with its outdated ticketing system. They needed a modern solution that would give them 100% ownership of their customer data and event sales, while also reducing the high fees they were paying. The challenge was to make this transition without losing the many external promoters and venues that relied on their service.

By implementing the Tixly software, Kalmarsalen gained a fully branded, self-service ticketing platform. The solution enabled them to strengthen their brand, own their customer relationships, and provide better support to ticket buyers. As a result, Kalmarsalen saw a 50% increase in revenue per online ticket sold, higher customer satisfaction, and no loss of promoters. They now sell 150,000 tickets annually for over 250 events.

Kalmarsalen

Catrin Stighammar

Operations Manager