Case Study: Bournemouth 7s keeps attendance up and refunds down with Tixel

Bournemouth 7s trades 1,000+ tickets in 42 days with Tixel

Bournemouth 7s, the UK's largest sports and music festival, faced the challenge of operating a COVID-safe event in 2021 with a strict no-refunds policy. With only 42 days to relaunch, they needed a secure way for fans to resell tickets if they became unwell or could not meet safety requirements, while also reducing the administrative burden on their own staff. They partnered with the resale platform Tixel to address this.

Tixel provided a safe, capped-price resale platform for fans to trade tickets. This solution successfully redirected all resale enquiries away from Bournemouth 7s, drastically reducing their workload. The results were significant: over 1,000 tickets were resold, preventing no-shows and maintaining a busy festival atmosphere. Additionally, Tixel's dynamic waitlist provided the festival with valuable new audience data for targeted marketing campaigns the following year.

Bournemouth 7s