Case Study: Macerich launches a turnkey retail platform for digitally native brands with Tivix

Macerich launches BrandBox with Tivix across 53+ million square feet

The customer, Macerich, a major real estate trust and the third-largest owner of shopping malls in the United States, faced industry disruption from digitally native brands. They engaged the vendor Tivix to develop a new turnkey retail platform called BrandBox, which would allow these brands to easily open brick-and-mortar stores.

Tivix provided full-stack development and design services to build the BrandBox platform and a supporting marketing website. The solution included integrations with RetailNext's sensor technology to provide valuable shopper data. As a result of Tivix's work, BrandBox successfully launched with a pilot at Tysons Corner Center, received widespread press coverage, and has plans for additional rollouts across the country.

Macerich