Case Study: Mary Kay Global achieves real-time shipment visibility and reduced lead times with Tive

Mary Kay Global reduces lead times by almost 50% with Tive

Mary Kay Global, a top global beauty brand with temperature-sensitive products, faced significant challenges with its previous shipment visibility solution. The system lacked critical features like shock and acceleration tracking, customizable alerts, and ocean shipment coverage, leading to blind spots and unactionable data. To achieve true end-to-end visibility and protect valuable shipments, they partnered with supply chain visibility vendor Tive, Inc., implementing the Tive Solo 5G trackers.

By using Tive's real-time tracking solution and cloud platform, Mary Kay gained deep insights into shipment conditions and location. The results were substantial operational improvements, including the immediate detection of potential theft via light events and a dramatic reduction in lead times. Using data from Tive, Mary Kay slashed its planning lead times in some markets from 86 days to just 45 days, a nearly 50% reduction that significantly improved inventory management and reduced revenue loss from spoiled goods.

Mary Kay Global