Case Study: OBE Organic boosts sustainability, risk management, and partner accountability with Tive

How Greater Visibility Beefs Up Sustainability, Risk Management, and Partner Accountability

OBE Organic, Australia's first organic beef exporter, faced significant supply chain challenges during the COVID-19 pandemic. These included unprecedented shipping delays that risked spoilage, new insurance requirements demanding proof of custody during transit, and soaring customer demand for visibility into their perishable shipments. To address these issues, their processing partner implemented Tive’s hyper-accurate Solo 5G trackers and cloud-based visibility platform.

The Tive solution provided OBE Organic with real-time monitoring of location, temperature, and humidity for every air and sea shipment. This resulted in fewer rejected claims, the resolution of customs problems, improved risk management, and greater accountability from logistics partners. The data from Tive enabled OBE Organic to avoid costly claims, assure product quality, and maintain its commitment to sustainable supply chain operations.

OBE Organic

Dalene Wray

Managing Director