Case Study: San Diego Church of Christ achieves 23.8% growth in giving in 18 months with Tithe.ly

5 Factors That Drove San Diego Church of Christ’s Giving to Grow by 23.8% in 18 Months using Tithe.ly

San Diego Church of Christ, a multigenerational congregation averaging more than 1,700 weekend attendees across four San Diego locations, faced a growing problem: its existing online giving system was cumbersome and not mobile-first, making it hard to meet members’ expectations for seamless digital donations. Leaders decided to modernize giving to improve usability, donor engagement, and administrative efficiency.

They implemented Tithe.ly for a mobile-first giving experience with ChMS integration, then executed a thorough rollout—video announcements at a kickoff event, sustained multi-channel communications, personal outreach to convert recurring donors, transparent financial reporting, and ongoing teaching on generosity. In 18 months overall giving rose 23.8% (online giving grew 100.2%), 51% of donations now come in online, givers increased 23%, 55% of online gifts are recurring, and the church has been able to expand staff and ministry and increase mission support.

San Diego Church of Christ

Ray Schalk

Lead Administrator