Case Study: vSimple boosts connect rates and 4X's conversations with TitanX

vSimple Made the Phone the Tip of the Spear

vSimple, a B2B SaaS company, faced a significant challenge in building a predictable sales pipeline, having zero top-of-funnel strategy. Their VP of Sales was initially skeptical of cold calling, believing email and LinkedIn to be the primary channels for growth. To address this, they implemented the TitanX Phone Intent Platform.

By using TitanX to call high-intent contacts, vSimple's connect rate jumped from 6-7% to 32% overnight, a more than 4x improvement. This resulted in four times as many conversations and meetings booked immediately. The impact was so profound that their entire strategy became phone-first, with one SDR able to support three account executives. The TitanX solution delivered same-day value without requiring any overhaul to their existing tech stack.

Vsimple

JJ Russell

Vice President of Sales