Case Study: Vanta boosts connect rates and books 5-10X more meetings with TitanX

Vanta Turned 5% Connect Rates Into a Pipeline Generation Engine

Vanta, a B2B SaaS company in security and compliance, faced a significant challenge as its sales development team's connect rate had plummeted to just 5%. Despite the team's efforts, their outreach was ineffective due to a lack of channel coordination, messy internal data, and an inability to cut through the noise in the market. This operational chaos was preventing them from generating the necessary outbound pipeline.

To address this, Vanta implemented TitanX's precision prospecting platform. The solution provided an ops-led prioritization strategy, identifying contacts with the highest propensity to pick up the phone. The results were immediate; during the first week of the pilot, Vanta saw its connect rate skyrocket to between 18% and 25% and booked 5 to 10 times more meetings. TitanX enabled the team to move from a volume-based spray-and-pray approach to a targeted, strategic effort that had an immediate and measurable impact on pipeline generation.

Vanta

Zach Palmear

Director of Sales Development