Case Study: Silk boosts connect rates and pipeline efficiency with TitanX Phone Intent

Silk boosts connect rate from 2% to 22% with TitanX

Silk, an enterprise cloud storage company, faced a significant challenge with its outbound sales efforts, achieving only a 2% connect rate on cold calls. This inefficiency was especially difficult for Manager of Sales Development Josh Gallagher, who was operating with a leaner SDR team. The company partnered with TitanX and used its Phone Intent service to identify which prospects were most likely to answer the phone.

The solution involved implementing TitanX Phone Intent scoring to focus calling efforts on the most reachable contacts. This resulted in an 11x improvement, raising the connect rate from 2% to 22%. Furthermore, 75% of the team's new opportunities came from TitanX-scored contacts. The measurable impact was profound: Silk reduced its SDR team from seven reps to three and still slightly outperformed its results from the previous year.

Silk