Case Study: On The Fuze achieves 5x higher cold call connect rates with TitanX

OnTheFuze boosts connect rates from 3% to 23% with TitanX

OnTheFuze, a CRM consulting and HubSpot services firm, faced a significant challenge with its outbound sales process. Despite trying various parallel dialers and volume-based tools, their BDR team struggled with extremely low connect rates of just 3-4%. This forced the company to continually add headcount to compensate for the inefficiency, which increased costs without improving outcomes. They needed a structural fix and turned to vendor TitanX for its Phone Intent™ solution.

TitanX provided a precision-based approach, identifying which prospects were most likely to answer a cold call based on behavioral patterns. The solution was implemented within three days without disrupting the team's workflow. The results were immediate and sustained: connect rates jumped to 18-23%, a five to sixfold improvement. This allowed OnTheFuze to reduce headcount while simultaneously increasing bookings and revenue, ultimately lowering their customer acquisition cost (CAC). TitanX was the only tool that successfully delivered on its promises.

OnTheFuze