Case Study: Octup achieves a 33% connect rate and 16 meetings in 5 days with TitanX Phone Intent™ scoring

Octup books 16 meetings in 5 days with TitanX

Octup, a B2B SaaS 3PL analytics and billing software company, faced a significant challenge with its outbound sales process. Its founding SDR, Chanan Burstein, was an experienced performer, but his efforts were capped by the industry-wide problem of low cold-calling connect rates, which typically sit between 2% and 4%. This meant the vast majority of his dials were wasted on contacts who would never answer, leading to demoralizing inefficiency and a ceiling on performance.

The solution was implemented by TitanX and its Phone Intent™ scoring product. By using TitanX to identify and prioritize the roughly 20% of contacts most likely to answer the phone, Octup’s SDR could focus his efforts precisely. This single change, with no other adjustments to his process, yielded immediate and dramatic results. TitanX enabled a 33% connect rate, leading to 16 meetings booked in just 5 days and a new baseline of over 40 meetings per month, effectively doubling the SDR's previous output.

Octup