Case Study: MarketLauncher triples connect rates with TitanX

MarketLauncher Tripled Connect Rates Across Every Client Market

MarketLauncher, a B2B sales agency, faced the challenge of improving connect rates for its diverse, multi-client portfolio. Using ZoomInfo's "likely to engage" scores provided only minor lift, and they needed a solution that could deliver consistent results across all their different markets and complex sales environments. This led them to implement TitanX.

By utilizing TitanX's scoring, MarketLauncher saw an immediate and dramatic impact. The agency tripled its connect rates across every client account. In one notable example, 12 out of 12 top-priority leads (P1s) either booked a meeting or provided a referral. TitanX enabled faster ramping for new clients and proved especially powerful when its high-intent data was paired with the agency's seasoned sales team.

MarketLauncher

Mary White

Chief Operating Officer