Case Study: Landbase boosts connect rates and demos with TitanX

Landbase Stopped Parallel Dialing and Started Having Conversations

Landbase, a B2B SaaS company, faced a challenge with low dial-to-connect rates that had consistently hovered between 5-8% for years. Their sales development reps were stuck in an inefficient cycle of parallel dialing, which led to distractions and wasted time waiting for calls to be answered. Seeking a way to transform their process from volume-based to precision-based, they turned to the vendor TitanX and its Phone Intent Platform.

By implementing TitanX, Landbase's reps stopped parallel dialing and began having focused, productive conversations. The solution dramatically increased their connect rate to 15%, which led to an immediate 60% jump in demos booked within a two-week pilot. The vendor TitanX also created an unexpected cultural shift, enabling reps to enter a state of flow and focus on quality over quantity, with one top performer booking nine meetings in a single day.

Landbase

Max Woo

Head of Sales Development