Case Study: BillingPlatform achieves 4x–5x higher connect rates with TitanX Phone Intent

BillingPlatform boosts connect rates to 19%–20% with TitanX

BillingPlatform, a billing and revenue management software company, faced a challenge where its sales development representatives (SDRs) were hitting activity targets but achieving very low connect rates of 4-5%. This meant 95% of calls were going unanswered, making their outbound motion inefficient and overly dependent on high headcount. The team turned to TitanX and its Phone Intent product to identify which contacts were actually likely to answer a cold call.

Using TitanX's proprietary behavioral algorithm to score its existing contact list, BillingPlatform's SDRs began prioritizing calls to "phone-ready" leads. This solution eliminated the need for parallel dialing and immediately increased connect rates to 19-20%. The results were consistent over two years, allowing BillingPlatform to reduce its SDR headcount while still booking the same number of meetings, or more, than its previous, larger team.

BillingPlatform