Case Study: Aldridge achieves 30% connect rates with TitanX Phone Intent

Aldridge boosts connect rates from 3% to 30% in 2 weeks with TitanX

Aldridge, an IT consulting firm, faced a critical challenge with its outbound cold calling program, which was producing connect rates of only 3-4%. This poor performance made the program difficult to justify and scale, as reps had almost no live conversations to refine their skills or build pipeline. The marketing manager sought a solution from vendor TitanX and its Phone Intent service to address this fundamental problem.

TitanX implemented its Phone Intent scoring to identify which contacts were most likely to answer the phone. This allowed Aldridge's reps to focus their dialing efforts on high-probability prospects. Alongside the data, TitanX provided strategic coaching to improve call execution. The result was an 8x improvement, with connect rates jumping to 30% within two weeks. This measurable success transformed the program's value, leading Aldridge to confidently hire an additional BDR to scale their now-productive outbound function.

Aldridge