Case Study: Leonard’s Express drives 1,100+ CDL-A driver applications with Tipping Point Communications

Leonard’s Express drives over 1,100 driver applications with Tipping Point Communications

Leonard's Express faced the challenge of standing out in the highly competitive CDL-A driver recruitment market. They partnered with Tipping Point Communications to develop a digital recruitment campaign aimed at attracting qualified applicants.

Tipping Point Communications implemented a multi-channel digital strategy that positioned Leonard's Express as a tech-forward and driver-first employer. The campaign utilized social, search, display, and job board advertising, focusing on the company's premium equipment, supportive culture, and industry accolades. This solution successfully drove over 1,100 driver applications and achieved a significant year-over-year reduction in cost per application.

Leonard’s Express