Case Study: Tapjoy achieves 50% payment workload reduction and scales global publisher payouts with Tipalti

Using Tipalti to Pay Game Developers on Their Ad Network

Tapjoy is a mobile marketing platform for game developers that reaches 620 million monthly users across 20,000 apps and pays publishers in roughly 40 countries. Managing timely, accurate, multi‑currency publisher payments at that scale was labor‑intensive and operationally risky, so Tapjoy needed an automated solution to handle payouts, tax compliance and global payment methods.

By implementing Tipalti, Tapjoy automated publisher payments and cut their payment management workload by over 50%. Tipalti enabled multiple payout options (ACH, eCheck, wire, PayPal, etc.), improved reconciliation, payee portals and tax/regulatory compliance, boosted publisher satisfaction and loyalty, and helped elevate Tapjoy’s payment processes to industry‑leading standards.

Tapjoy

Richmond Ang

Assistant Controller