Case Study: Thematic achieves fast, automated global artist payments with Tipalti

Thematic Empowers YouTube Creators With Streamlined Global Payments for Artists

Thematic is a music licensing platform that helps YouTube creators use music legally while giving artists new audiences and revenue — serving 625,000 creators across 220 countries. Rapid growth and a larger catalog made manually managing artist onboarding, tax forms, communications and monthly royalty payouts unsustainable, creating a time‑consuming friction point for the team.

Thematic partnered with Tipalti to build a centralized, self‑service artist dashboard and API‑driven payments flow that standardized onboarding, tax and banking collection, and royalty disbursements. The automation delivered faster, localized payments with fewer fees, eliminated the need for three staff to manage payouts, and freed the team to focus on strategic priorities while improving artists’ payment experience.

Thematic

Audrey Marshall

Co-Founder, Chief Operating Officer