Case Study: StartApp achieves automated, compliant global developer payments with Tipalti

Simplifying the Complexity of Global Developer Payments

StartApp, a company that helps app developers maximize ad revenue, faced a labor-intensive payments challenge: at month-end it had to calculate developer revenue by download, installs and country, then manually process hundreds of global payouts subject to varying fees, country rules and AML regulations. The manual upload process took staff several days, and other vendors lacked critical features like tax reporting and global remittance, so VP of Finance Keren Ofek chose Tipalti to solve the problem.

Tipalti was implemented quickly with only a few lines of HTML and automated StartApp’s entire payout workflow—developer registration, tax and regulatory compliance, payment method selection, disbursement and status communications—while preserving StartApp’s branding. The rollout delivered flawless results in initial tests, now handles year-end 1099/1042-S filing and provides fast, responsive customer support.

StartApp

Keren Ofek

Vice President of Finance, StartApp