Case Study: PubMatic achieves scalable global payments and improved publisher satisfaction with Tipalti

PubMatic Scales Global Operations & Improves Publisher Satisfaction

PubMatic, a Redwood City–based digital advertising technology company that helps publishers maximize ad revenue, was struggling to scale its finance operations as the business rapidly added new publishers. Manual processes for managing fluctuating tax and banking details, making cross-border payments in multiple currencies, and maintaining remittance visibility were time-consuming, error-prone and created fraud and hiring pressures for the finance team.

By implementing Tipalti, PubMatic automated global mass payments, added a self-service supplier portal and deployed Tipalti’s Multi‑FX platform and NetSuite ERP integration. The result: payment runs that take minutes instead of hours, streamlined currency handling and approvals across one workflow, stronger financial controls, and scalable operations that improve publisher satisfaction and support continued growth.

PubMatic

Jason Wechsler

VP Revenue Accounting and Finance Automation