Case Study: Influential achieves faster influencer payments and streamlined payables with Tipalti

Influential Grows Brand Relationships While Optimizing Payables

Influential, the Las Vegas–based influencer marketing firm behind campaigns for brands like Pepsi and the NFL, was rapidly scaling its network of creators but still relied on manual spreadsheets, emails and a one-person finance workflow. During tax season and as campaign volume grew, invoice processing, supplier onboarding and reconciliations became time-consuming bottlenecks that risked adding headcount unless processes were automated.

By implementing Tipalti with a NetSuite integration, Influential automated payee self-onboarding, OCR invoice capture, approval workflows and tax-form gating, creating a single source of truth for payments and accounting. The result: faster, compliant supplier payments, streamlined reconciliations, stronger vendor relationships, improved operational visibility and efficiency — all without hiring additional staff.

Influential

Myles Dolatre

Accounting Manager