Case Study: Content.ad achieves streamlined publisher payments and 5x faster processing with Tipalti

How an ad network scales while streamlining publisher payments, enhancing publisher relationships and gaining unprecedented growth

Content.ad is a direct-response ad network that serves over 25 billion content recommendations a month, helping publishers earn revenue by featuring relevant sponsored content. As the business prepared to scale, manual PayPal and check processing required three people and significant time each month, while publishers were asking for more payment choices and attention—forcing the company to either hire more staff or find a better solution.

By partnering with Tipalti, Content.ad added ACH, wire, international eCheck, PayPal and paper-check options, plus threshold payments and multi-factor authentication for fraud protection. The automation cut payment-initiation and reconciliation time to about one-fifth of what it was, moved a third of publishers to the new options, reduced monthly payment investigation time dramatically, and improved publisher satisfaction and operational scalability.

Content.ad

Jeffrey Magliola

Vice President of Operations