Case Study: Freestar rapidly scales operations without increasing finance headcount with Tipalti

Freestar Rapidly Scales Operations without Increasing Finance Headcount

Freestar, a fast-growing ad monetization partner based in Phoenix, helps publishers maximize web revenue through server- and client-side header bidding and proprietary auction technology. Rapid growth left finance stretched: CEO Kurt Donnell was manually calculating and cutting roughly 300 publisher payments a month, a process that took days, introduced compliance and tax risks, and risked adding headcount to handle the workload.

By integrating Tipalti into its publisher dashboard, Freestar moved to one-click payment file generation and automated scheduling, saving about one week of work each month and avoiding the need to hire two additional finance staff. The integration improved tax and payment controls, reduced onboarding and bank-account errors, and gave publishers access to accelerated NetNow payouts—letting Freestar scale payables while keeping a lean team and faster, more reliable payments for partners.

Freestar

Kurt Donnell

Chief Executive Officer