Case Study: Create Music Group achieves industry-fast payouts and saves 36 days of payments work annually with Tipalti

Create Music Group Keeps Artists Independent With the Fastest Payments in the Industry

Create Music Group is a fast-growing music distribution and publishing company that helps artists and labels monetize content without sacrificing ownership or creativity. As the business expanded across four continents to support thousands of artists and hundreds of labels, its finance team was overwhelmed by manual, multi-entity international payouts, multiple payment platforms and methods, and several days of processing each month.

By implementing Tipalti integrated with NetSuite, Create Music Group automated global payouts, consolidated operations into a single system, and launched a white‑labeled self‑service portal with a custom iFrame for onboarding. The result: payment processing now takes one hour instead of days (saving 36 days annually), duplicate payments were eliminated, data accuracy and artist communications improved, and artists receive faster, reliable monthly payouts.

Create Music Group

Zach Victor

VP of Finance