Case Study: Content.ad achieves scalable global partner payments and 5x faster payouts with Tipalti

Content.ad scales ad network to expand global publisher reach

Content.ad is a global content ad network that connects advertisers with more than 3,000 active publishers and serves billions of content recommendations each month. As the business scaled, manually processing monthly payouts—cutting checks, managing PayPal, chasing banking details and reconciling payments—became a major bottleneck that consumed multiple staff and slowed publisher relationships, especially for international partners and high-volume publishers who needed faster, currency‑specific options.

Content.ad implemented Tipalti to automate mass partner payments and provide a branded self-service portal, multiple payout methods (ACH, wire, eCheck, PayPal, checks), threshold controls, and built‑in fraud protections like MFA and risk management. The change cut payment initiation and issue‑resolution time to roughly one‑fifth, reduced headcount pressure, delivered better publisher choice (about one‑third adopted the new options), and freed the team to focus on product and rapid growth.

Content.ad

Jeffrey Magliola

Vice President of Operations