Case Study: bluTonic eliminates manual payables and streamlines publisher onboarding with Tipalti

bluTonic Transformed its Partner Experience with Payables Automation

Los Angeles‑based bluTonic, a digital advertising and data‑aggregation company, was rapidly growing but hampered by manual, error‑prone publisher onboarding and a complex mix of international payment methods (wires, ACH, PayPal). The lean finance team was spending disproportionate time on data entry, reconciliation and compliance, slowing operations and harming the partner experience.

By implementing Tipalti’s payables automation, bluTonic created a single hub for issuing payments, shifted tax and payment-method collection to publishers, and strengthened compliance and fraud controls. The change eliminated the need for a dedicated onboarding headcount, removed manual reconciliation errors, sped up payments, and freed the finance team to focus on forecasting and strategic work.

bluTonic

Mirza Ibrahimovic

Chief Executive Officer