Case Study: HubSpot achieves scalable, award-winning company culture during 50% annual growth with TINYpulse

Maintaining a Great Culture in the Face of Rapid Growth

HubSpot, a provider of marketing automation and CRM software for small and mid-sized companies, was growing roughly 50% year over year and expanding internationally. As headcount rose and a Dublin office opened, leadership worried rapid hiring would dilute the startup culture they’d codified as HEART (humble, effective, adaptable, remarkable, transparent) and needed a scalable way to retain those values.

They adopted TINYpulse to gather real-time feedback and enable private, actionable conversations; the tool rolled out organically to about 750 employees across teams and geographies. Easy to scale and configurable by department, TINYpulse helped preserve open communication and transparency, supporting HubSpot’s ongoing culture work and contributing to recognition as a top company to work for.

HubSpot

Kipp Bodnar

CMO