Case Study: Arctic IT achieves a 20% increase in employee happiness with TINYpulse

Increasing Employee Happiness by 20%

Arctic IT, a distributed software and IT services company operating across five time zones and part of the Doyon Government Group, faced the challenge of measuring and improving employee happiness to bolster recruitment and retention. With no formal feedback system and frequent confusion around role clarity, leadership needed a way to gather actionable sentiment from a geographically scattered team.

Using TINYpulse’s regular happiness survey plus custom questions and the Cheers-for-Peers tool, Arctic IT realigned business units, wrote clear job descriptions, and launched engagement initiatives (including a values-focused contest) to increase role clarity and collaboration. Those changes produced measurable cultural gains — a 20% rise in overall happiness and steadily improving scores — while empowering employees to help set priorities and drive future improvements.

Arctic IT

Sharon Miller

Senior Recruiter