Case Study: DevFacto achieves 97% employee retention and a hypergrowth culture with TINYpulse

How Your Startup Can Build a Hypergrowth Culture

DevFacto is a Canadian software consulting firm founded in 2007 that made company culture a core priority from day one. Rapid growth beginning in 2012 created silos and communication gaps across time zones and remote consultants, threatening engagement and retention — so leadership needed a lightweight, actionable way to measure employee sentiment and keep teams connected.

They implemented TINYpulse’s bi‑weekly anonymous surveys, suggestion and cheers features, and paired that feedback with monthly town halls, career coaching and regular culture rituals. The open feedback loop drove concrete changes, boosted transparency and engagement, produced new product ideas (including the internal comms tool Sparrow), and helped DevFacto sustain a 97% employee retention rate while improving client outcomes.

DevFacto

Laura Konsorada

Marketing Director